Facacusub Funnels
Facacusub — 2024–2025 · In production
MY ROLE
Digital Systems & E-Commerce Lead — site, commerce, funnels, campaigns
STACK
TIMELINE & STATUS
08/2024 – 07/2025, campaign after campaign
OVERVIEW
Facacusub is an online education company where I owned the full digital operation as Digital Systems & E-Commerce Lead: the main website, course-selling and payment flows, and a portfolio of marketing funnels — including webinar and event campaign systems like the Barakah Business Expo, spanning audiences from Minnesota to China — all feeding one automated nurture engine.
Every new campaign launched on the same machinery: fast custom capture experiences on the front end, structured qualification in the middle, and CRM-driven automation on the back end. The engagement went well enough that it led to co-founding Miftah with the company's founder.
HIGHLIGHTS AT A GLANCE
Owning an education company's entire digital operation — and turning cold traffic into registered, contactable, nurtured leads without manual follow-up.
THE CHALLENGE
Coaching businesses live and die on their pipeline. Facacusub needed to consistently turn audience attention into registered, contactable, nurtured leads — at volume, across international campaigns — without drowning in manual admin.
Marketing at that scale is a technical problem as much as a creative one: capturing, qualifying, and routing thousands of leads instantly, reliably, across regions.
MY APPROACH
Rather than one-off landing pages, I built a repeatable funnel system: fast custom capture experiences on the front end, structured qualification in the middle, and a CRM-driven automation engine on the back end.
Each new campaign reuses and refines the machinery — so launch time shrinks while performance compounds.
WHAT I BUILT
0.1
Course commerce & main website
The company's storefront — course-selling and payment flows owned end to end, from product page to checkout to delivery.
0.2
A portfolio of funnels & landing pages
Custom, conversion-optimised capture experiences built and iterated across campaigns and geographies, paired with structured quiz-style qualification piping leads into the CRM.
0.3
Automated nurture engine
Registration confirmations, reminders, replays, and ongoing email campaigns running on the captured list — no manual follow-up.
0.4
Campaigns & event infrastructure
Meta ad campaigns plus the systems behind international events including the Barakah Business & AI Expo — capture to follow-up, end to end.
OUTCOMES
5,000+ leads generated by the funnel portfolio, captured, routed, and nurtured automatically.
One repeatable infrastructure every new campaign launched on.
The engagement led directly to co-founding Miftah with the company's founder.